10 extraordinary examples of typography poster designs (2024)

By Sammy Maine


We take a look at the inspiring fonts that made these typographic posters shine.

10 extraordinary examples of typography poster designs (1)

Typography can make or break a poster. No matter how perfect the imagery, if the type isn't conveyed in the right way, the design has failed – which is why choice of typography in poster design is so important.

Whether you're designing gig or movie poster, a product advert or digital campaign, these examples of typography posters are sure to inspire you.

01. Solo: A Star Wars Story

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Before they caused controversy, these posters for the forthcoming standalone Han Solo movie caught the world's attention with their inventive yet nostalgic typography design. Placing the character illustrations within the typography itself is a great way to grab the eye, while also making the type more than just a way to convey the title. Keeping the Solo stamp at the top of each poster is a clever way to keep the branding present, too.


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NRMAL is an annual music festival taking place in Mexico City. Keeping the brand typography running throughout the poster designs strengthens the identity, and these examples show how you can do that while also being playful and creative.

The zine-like, cut-and-paste placement of the type, along with the festival name in the right-hand corner, makes these typography posters a great example of clean, consistent design, while still staying true to the youthful and edgy style of the festival.

03. OKJA

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More and more movies are going direct to Netflix these days, so it’s important to get the advertising on point to attract new viewers. Last year’s Okja tells the tale of a young woman and her quest to prevent her giant pig from heading to the slaughter house. These clever typography posters describe the film’s three main characters using cuts of meat – just like a butcher would. The chalk-like effect on the type also harks back to butcher boards.

04. Alzheimers

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A poster campaign for a charity needs to be eye-catching, but it also needs to send a strong message of the charity’s aims. These powerful typography-led posters for the Dutch Alzheimer Foundation were created by Studio Dumbar and provide a striking, heartbreaking visual of what Alzheimer's disease can do to the brain. The disease often causes small brain lesions and this is transported to the typography design, with spots causing the type to become less clear. It’s a powerful choice.

05. Mogwai

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Mogwai is a relatively well-known band that made it onto our best album artwork list. They're known for their artistic output, so it’s not surprising to find them here. Designed by Afonso de Lima, the water-inspired typography is an innovative, playful way to promote the gig, making for a unique yet attractive typography poster.

06. Get Out

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Get Out was undoubtedly one of the biggest films of 2017, going on to win a number of awards, and the praise of fans and critics alike. As a movie focusing on race relations, the typography design on this particular poster offers a clever indicator of its themes and tongue-in-cheek yet serious approach to the subject.

07. Axfood

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This Snask project for Axfood caught our eye because the typography is created entirely out of food. The colour-coded style on each letter makes the whole word stand out, while the type design at the top keeps a clean-cut feel. Another stellar project from some of the most playful designers around.

08. Sydlexia

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Much like the Alzheimer Foundation posters created by Studio Dumbar, these typographic posters aim to highlight the difficulties that come with living with dyslexia. Created by BBDO Dubai, type and origami is used to present the problems people with dyslexia face, with words broken and rearranged.

By unfolding the original word, type then appears scrambled, making for a powerful message that's translated through innovative type design and layout. The logo placed at the bottom, with its optimistic outlook, ensures the posters also provide a positive solution.

09. Isle of Dogs

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When it comes to Wes Anderson, you can always rely on a quirky, innovative product. For his latest movie, Isle of Dogs, the posters compliment the film’s setting in a futuristic Japan. It could be difficult to make the typography stand out with all the main characters staring directly at the viewer, but thanks to a bold colour choice and using not one but two languages, the title of the film is as prominent as can be. Anderson is a keen user of yellow and red in all his movies, so it’s not surprising to find the Japanese and English versions of the title presented in these shades.

10. American Express

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Designed by Pentagram’s Abbott Miller, the new visual identity for American Express brings in some bold new type. It marks the first update to the company’s design in 37 years – and the poster brings the font to the forefront. Keeping to the brand's iconic blue and white colour schemes, the poster design pushes the brand name to new heights.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.

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10 extraordinary examples of typography poster designs (2024)


How is typography used in posters? ›

A typography poster is a design that uses text as the primary or only element. The text may be arranged in a variety of ways (for example, in a grid or spiral), and may include different fonts, sizes, and colors. Typography posters are often used to communicate simple messages, such as quotes or slogans.

What is an example of typography? ›

Other examples of typography include: Comic Sans - This sans-serif typeface was created in 1994 by Microsoft. It was specifically meant to be easy to read, which is why it is used extensively by educators, especially for children. Helvetica - This typography was deliberately designed to impress.

What is the best simple typography? ›

Minimalist Fonts
  • Helmet Neue. ...
  • HK Grotesk. ...
  • Lato. ...
  • Montserrat. ...
  • Nixie One. ...
  • Nunito. ...
  • Poppins. Poppins is a geometric sans serif typeface. ...
  • Work Sans. Work Sans is based loosely on early grotesque fonts.

What font is used in poster design? ›

Your first choice is whether a Serif font or Sans-serif font best suits your poster. Serif fonts have small decorative details on the end of letters. Sans-serif fonts have no decorative details, they're more minimal and geometric and offer a more modern, minimalist look.

Why is typography important in posters? ›

Why is typography important in movie posters? Typography sets the tone for the film and can be used to evoke specific emotions in the audience. It is a crucial element in the design of a movie poster.

What is the role of typography in posters and flyers? ›

For designers, typography is a way to use text as a visual to convey a brand message. This design element is important for graphic designers not only to build personality, convey a message but also to grab the viewer's attention, build a hierarchy, brand recognition, harmony and establish value and tone of a brand.

What is the most common typography? ›

Helvetica, it's safe to presume, is the most popular and widely used font in the world. It possesses clean shapes, crisp look and legibility, and it is a big font family containing 22 different fonts, expanding to more than just different weights, bold and italics.

What is typography in graphic design examples? ›

Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.

What is an example of bad typography? ›

Some of the worst fonts include Comic Sans, which will ensure your designs look unprofessional, Arial, which comes across as boring and unimaginative, and Curlz, which can appear childish and gaudy.

What is a good typography? ›

Good typography is measured by how well it reinforces the meaning of the text, not by some abstract scale of merit. Typographic choices that work for one text won't necessarily work for another. Corollary: good typographers don't rely on rote solutions. One size never fits all.

Which typography is best? ›

Well-designed serif and sans serif fonts are both usually highly readable on screen and in print. Some of the most readable fonts include Garamond, Georgia, Helvetica, and Lucida. But how fonts are laid out on the page (including line length and height) also has a high impact on the readability of text.

What was the first example of typography? ›

The first typeface was a Blackletter variety used by Johannes Gutenberg on the first printing press, starting in 1440. This typeface design was created to mimic the calligraphic handwriting used by monks to hand-transcribe manuscripts prior to the invention of the printing press.

What is the easiest font to read on a poster? ›

Helvetica is a sans serif font developed by Swiss typeface designer Max Miedinger in 1957. It features tall, thin letters with tight spacing, which makes it easy to read both at a distance and on small printed material.

What is the best font for flyers and posters? ›

Fonts which provide maximum readability in printing flyers include commonly used types such as Century Gothic, Verdana, and Helvetica. These sans serif fonts are simple and clean. Sans-serif fonts, unlike serif fonts, don't have little lines underlining the ends of the letters.

How is typography used in graphic design? ›

Visual Hierarchy: Typography helps establish a visual hierarchy by guiding the viewer's attention and emphasizing the most important information. By varying font sizes, weights, and styles, designers can create a hierarchy that directs the viewer's focus and aids in information organization.

What is the purpose of display typography? ›

A display typeface is a typeface that is intended for use in display type (display copy) at large sizes for titles, headings, pull quotes, and other eye-catching elements, rather than for extended passages of body text.

What is typography and how is it used? ›

Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.

How is typography used in art? ›

Typography in art is often used to create a bold statement. For example, a painter might use large block letters to convey a powerful message in their artwork. Street artists might use typography to add a playful element to their work or to create a unique style that's instantly recognisable.


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