WE DESIGN COOL RESTAURANT BRANDS THAT PEOPLE LIKE
At Nice Branding Agency, we build connective, impactful, bold restaurant brands that position businesses to conquer their market through creative ingenuity and deep strategic thinking.
Our process for building bold restaurant brands is one that is clear, intentional, and proven. We begin by working to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand. Once we’ve defined the personality of the concept, we develop all the items necessary to go to market, allowing the heart of the brand to influence each piece.
Anything that comes into contact with the consumer must be shaped by the defined essence of the brand. As your brand and brand support are developed by our team of experts, you’ll be asked to weigh in at key points to provide insight and feedback.
The restaurant branding packages we offer include precisely what’s necessary to build a restaurant brand. By enrolling in one of our offerings, we’ll guide the process so that unexpected expenses will be kept at a minimum and you’ll walk away with everything you need to position your restaurant for success.
Our creative approach to restaurant branding and messaging, coupled with our tried and true process allows our team of interdisciplinary creatives to produce bold, relevant restaurant brands that cannot be ignored, time and time again.
Verbal Identity Branding
If you are searching for the missing piece, congratulations, you’ve found it. Verbal Identity Branding is the most crucial step you can take to ensure the success of future branding and marketing efforts.
Verbal Identity Branding establishes a brand’s position in the market. Our process defines the verbal and visual positioning for your brand, and the established identity goes on to influence each and every marketing and creative initiative for your restaurant. This package is cornerstone to the development of your brand.
Our process begins by sitting down with you and key team members, either on-site or virtually, to fully discover who you are as a restaurant. We discuss your current and future goals, past and present marketing initiatives, historical data, and more.
We engage in internal research and deep, strategic thinking surrounding our findings from the Discovery Session.
Internally, we develop multiple statements that verbally articulate who you are as a brand, what you provide, and why it matters. Our creative team develops multiple visual direction options to depict what has been written verbally, providing you with both a verbal and visual direction for your brand.
Our team will present your positioning statement, brand story, brand attributes, descriptive paragraph, and visual direction options. You will select one brand direction to move forward with, and we will make up to two rounds of revisions to your chosen selection.
Deliverables
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POSITIONING STATEMENT
Positioning is truly the most foundational part of your brand. Your unique position in the market, and the statement to encompass this position will support everything you do. We will write one positioning statement about your company that can be utilized as a filter for all branding initiatives to come.
Your positioning statement helps your team align to one central message for outreach.
DESCRIPTIVE PARAGRAPH
This paragraph will expand the Positioning Statement to further detail your position in the marketing and communicate your services or offerings, as well as your differentiators.
BRAND STORY
We will develop a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your products or services, a story must inspire an emotional reaction. This is the verbal heartbeat of your brand.
BRAND ATTRIBUTES
A comprehensive, yet concise list of company attributes will aid in summarizing who you are as an organization. These attributes will provide anyone who communicates on behalf of your company with a guide for keeping communication in line with the overall brand, while serving as a valuable framework for business decisions. We will assign brand attributes and define them to clarify purpose and meaning.
VISUAL DIRECTION
Many companies make the mistake of beginning their branding journey through the selection of a logo. This exercise is very natural, but also very limiting. Choosing the direction of your brand through a logo design does not allow you to see the full vision of the brand, and one can easily derail their brand unknowingly. Our visual direction options allow you to choose your brand direction by experiencing its full essence through the development and presentation of three visual direction boards.
Upon selection, this visual direction will guide and direct the development of all brand elements for your brand.
The Elite Restaurant Branding Package
We didn’t name it Elite for no reason.
The Elite Restaurant Branding Package provides restaurant owners with the necessary elements to attract customers and influence perceptions. We will start with positioning, a brand story, brand attributes, and visual direction options.
Then, we’ll create a logo design, menu and menu board design. Based on your newly created brand, our team will design a cup, a t-shirt for staff, and a to-go bag. This will equip you with essential materials that are on brand.
We will also consult with you on which restaurant materials will best support your brand, such as window graphics, business stationery, take out cups, bags, staff attire, and more. Once deliverables have been determined, our team will deliver a list of items with scope and budget for consideration to development.
Additionally, our team will set up your social media platforms, providing you with branded content and compelling visuals to stand out on various channels.
Our team of experts in website design, development and engineering will then build a brand-aligned custom website solution that includes a home page and up to eight additional pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.
Your website will be hosted on our privately managed website infrastructure that includes our own servers, multiple firewalls, extra security software, in-house system administrator, webmaster and dedicated support team. We are accountable to make sure everything works, is protected and that you get the kind of support that matters. This is business-class managed services and it comes with a complimentary hour of support every month.
Leverage our services for Directory Management for Restaurants, Search Engine Optimization (SEO), Blogging, Social Media Packs, Google Ads Management, Social Media Advertising and more to effectively compete and dominate your competition online!
When you have the means to do it all, this is, by far, the best way to get it done.
Please inquire for pricing.
Deliverables
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Let's Get Started
VERBAL IDENTITY BRANDING
Verbal Identity Branding is brand positioning, but better! Here, our team will work to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.
Our team will meet with yours to take a deep dive into who you are as an organization, including your history, company values, team, competition, offerings, and more.
We will return to our offices and engage in research and strategy based on all we’ve learned from your team.
Finally, we will present to you a positioning statement, a brand story, a set of defined brand attributes, and options for visual direction.
Taken together, the positioning, brand story, brand attributes, and visual direction will become the foundation for your restaurant brand.
RESTAURANT LOGO DEVELOPMENT
A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.
BRAND GUIDELINES PDF
Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.
MENU + MENU BOARD DESIGN
Nice Branding Agency will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays up to 30 menu items in an organized, easy-to-digest format. We will then translate the dine-in menu to menu board format.
RESTAURANT MATERIALS DESIGN
Included in the package is the design of a restaurant cup, a to-go bag, and a staff t-shirt. We will include up to two rounds of revisions on the original proof. Our team firmly believes that no customer touchpoint is too small to consider when branding your restaurant concept.
CUSTOM RESTAURANT WEBSITE DESIGN + DEVELOPMENT
The new website will be built on a content management system (CMS) which will give you the ability to easily manage and update your site from a browser window. The website will include a Home page and up to eight (8) child/interior pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.
BUSINESS-CLASS MANAGED SERVICES
With an active website or even a fairly neutral site, new website technology is complex and ever-changing with updates, patches, security elements, new mobile devices and constantly evolving browser technology. Your restaurant cannot afford to be poorly represented, down, hacked or de-listed from Google. Restaurant websites require proper infrastructure, maintenance, security and support to protect their brands and operations. We deliver all of this to you after publishing your new website!
DIGITAL MARKETING OPTIONS AVAILABLE
Digital marketing today isn’t a choice or an option — it is the key to your restaurant’s success on the Internet. Enable your website with services designed to drive visibility, traffic and leads toward the goal of dominating your competition online! Our highly successful digital marketing team leverages proven strategies in channels such as search engines, websites, social media, email, and Google ads to endorse your restaurant, its brand and menu.
The Prime Restaurant Branding Package
This package equips you with the most crucial elements needed to build your restaurant brand.
You’ll get a mood board, a restaurant logo, a business card, brand colors and fonts, supporting brand icons, and a website.
First, we’ll work with you to obtain pertinent information from you about your restaurant. Then, we’ll engage in our own strategy and research to determine two directions for your brand.
Our team of restaurant branding experts will create two options for your brand, each delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your brand.
Your bold new restaurant brand will convey professionalism from the start and set you up to conquer your market.
Once your brand direction is established and your basic branding elements are in place, our team of experts in website design, development and engineering will then build a brand-aligned custom website solution that includes a home page and up to eight additional pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.
Your website will be hosted on our privately managed website infrastructure that includes our own servers, multiple firewalls, extra security software, in-house system administrator, webmaster and dedicated support team. We are accountable to make sure everything works, is protected and that you get the kind of support that matters. This is business-class managed services and it comes with a complimentary hour of support every month.
Leverage our services for Directory Management for Restaurants, Search Engine Optimization (SEO), Blogging, Social Media Packs, Google Ads Management, Social Media Advertising and more to effectively compete and dominate your competition online!
Deliverables
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Let's Get Started
BRAND BOARD
The 6-image mood board will convey the visual direction options your restaurant brand could follow.
RESTAURANT LOGO DEVELOPMENT
A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.
MENU DESIGN
Nice Branding Agency will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays up to 30 menu items in an organized, easy-to-digest format.
BRAND COLORS
We will select brand colors that complement each visual direction, and provide a palette that you will utilize as you build your brand support.
BRAND FONTS
Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.
SUPPORTING BRAND ICONS
Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.
BUSINESS CARD
An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.
BRAND GUIDELINES PDF
Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.
CUSTOM RESTAURANT WEBSITE DESIGN + DEVELOPMENT
The new website will be built on a content management system (CMS) which will give you the ability to easily manage and update your site from a browser window. The website will include a Home page and up to eight (8) child/interior pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.
BUSINESS-CLASS MANAGED SERVICES
With an active website or even a fairly neutral site, new website technology is complex and ever-changing with updates, patches, security elements, new mobile devices and constantly evolving browser technology. Your restaurant cannot afford to be poorly represented, down, hacked or de-listed from Google. Restaurant websites require proper infrastructure, maintenance, security and support to protect their brands and operations. We deliver all of this to you after publishing your new website!
DIGITAL MARKETING OPTIONS AVAILABLE
Digital marketing today isn’t a choice or an option — it is the key to your restaurant’s success on the Internet. Enable your website with services designed to drive visibility, traffic and leads toward the goal of dominating your competition online! Our highly successful digital marketing team leverages proven strategies in channels such as search engines, websites, social media, email, and Google ads to endorse your restaurant, its brand and menu.
The Essential Branding Package for Restaurants
Our restaurant branding team will create two options for your brand, delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your restaurant’s brand.
Sequentially, our website design team will build a restaurant website that will include integrations to key restaurant operations. The site will be designed and developed with scalability in mind, enabling your online presence to grow as your restaurant concept grows.
Deliverables
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Let's Get Started
BRAND BOARD
The 6-image mood board will convey the visual direction options your restaurant brand could follow.
RESTAURANT LOGO DEVELOPMENT
A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.
STARTER MENU DESIGN
Nice Branding Agency will provide you with a simple, clean, professional menu design that aligns with the visual direction of your restaurant concept. Displays up to 30 menu items, up to two colors, in an organized easy-to-digest format
BRAND COLORS
We will select brand colors that complement each visual direction, and provide a palette that you will utilize as you build your brand support.
BRAND FONTS
Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.
SUPPORTING BRAND ICONS
Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.
BUSINESS CARD
An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.
BRAND GUIDELINES PDF
Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.
RESTAURANT WEBSITE DESIGN + DEVELOPMENT
The new website will be built on a content management system (CMS) which will give you the ability to easily manage and update your site from a browser window. The website will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.
BUSINESS-CLASS MANAGED SERVICES
With an active website or even a fairly neutral site, new website technology is complex and ever-changing with updates, patches, security elements, new mobile devices and constantly evolving browser technology. Your restaurant cannot afford to be poorly represented, down, hacked or de-listed from Google. Restaurant websites require proper infrastructure, maintenance, security and support to protect their brands and operations. We deliver all of this to you after publishing your new website!
DIGITAL MARKETING OPTIONS AVAILABLE
Digital marketing today isn’t a choice or an option — it is the key to your restaurant’s success on the Internet. Enable your website with services designed to drive visibility, traffic and leads toward the goal of dominating your competition online! Our highly successful digital marketing team leverages proven strategies in channels such as search engines, websites, social media, email, and Google ads to endorse your restaurant, its brand and menu.
Other Services
Web Design
Our professional Nashville website design team has the expertise to build high-end websites that have a mobile responsive design, a firm online brand, and an interactive web design strategy. Nice Branding has designed thousands of websites and manages over 600 client brands today. Trust us: We have the experience and resources!
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Name Development
Our team takes a strategic approach to creating compelling business and restaurant names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.
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Branded Promo Products
Nice brands deserve to be shown off on nice products. Extend the reach of your brand and generate interest in your business with uniquely curated and expertly designed branded products. Products are selected and designed with the brand in mind.
Contact Us
Professional Designed Social Media Posts
Your strategy on social media should prioritize building your brand through consistently-published, professionally-designed, on-brand social media posts. Explore how we assist our clients on social from a visual and verbal perspective through content creation and management.
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Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
Logo Design, Restaurant Branding
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